I connect Salesforce to everything else.

Renewable energy (solar). Driving CRM and customer communication strategy within the Customer Acquisition domain — scalable architecture, integrations and compliance.

• Led the enterprise rollout of a GDPR-compliant WhatsApp Business API solution (via Lime Connect) with OAuth authentication and webhook-based message handling, enabling compliant B2C messaging at scale and migrating 950+ users.
• Co-architected backend integration endpoints for a custom Azure web application authenticated via Microsoft Entra ID; engineered Salesforce External Client Apps, dedicated integration-user security profiles and automated A/B environment configuration with data-seeding scripts across multi-tier sandboxes.
• Prevented a critical pre-release defect by stress-testing business logic against 1.6M+ production records, redesigning case-detection algorithms and cutting false-positive customer warnings to zero.
• Established team-wide Apex architecture and testing standards (Selector pattern, mock-driven unit tests), slashing CI/CD test runtime from minutes to seconds across the codebase.
• Migrated cross-domain Salesforce API suites from Postman to Bruno, engineering OAuth 2.0 JWT Bearer authentication with Custom Permission guardrails for dynamic user impersonation, and deployed rule-based AI agent workflows to enforce programmatic standards and shorten PR review cycles.

• OAuth 2.0
• Microsoft Entra ID
• WhatsApp Business API
• External Client Apps
• Apex
• Bruno
• Azure

Process orchestration software.

• Stabilised and maintained mission-critical enterprise system integrations, ensuring reliable, zero-downtime data synchronisation across core business platforms.
• Delivered architectural enhancements, bug remediation and schema maintenance for Salesforce applications within a high-security virtual-machine development environment.

• Integrations
• Apex
• Data Sync
• Salesforce DX

Real estate technology.

• Engineered a high-performance broker analytics dashboard leveraging Custom Metadata Types, server-side caching and optimised SOQL to eliminate latency and deliver real-time, user-specific insights.
• Delivered a gamified broker promotion-incentive solution using Custom Metadata Types and Lightning Web Components on Experience Cloud, driving broker adoption toward quarterly sales targets.
• Designed and integrated secure REST API endpoints connecting core Salesforce CRM pipelines with external real estate platforms.
• Developed and maintained custom Salesforce applications powering core brokerage operations, automating multi-step CRM workflows for greater process efficiency.

• Lightning Web Components
• Experience Cloud
• Custom Metadata
• SOQL
• REST APIs

Airline & travel group.

• Architected an automated MongoDB data-archiving pipeline offloading legacy CRM records, significantly reducing Salesforce storage consumption and avoiding recurring storage overage costs.
• Established the organisation's foundational Salesforce DevOps release processes (SFDX, GitHub Actions CI/CD), accelerating sprint deployment cycles and release governance.
• Led the implementation of an AI-powered Einstein Chatbot to automate customer inquiry triage and reduce live support queue volume.
• Engineered a custom campaign management framework on custom objects, delivering full marketing campaign capabilities without auxiliary Marketing Cloud licensing costs.
• Built a targeted notification system delivering segmented operational announcements to distinct internal user groups.

• MongoDB
• Salesforce DX
• GitHub Actions
• Einstein Bots
• Apex

Salesforce consultancy — multi-cloud client projects.

• Engineered an interactive telemetry and capacity dashboard for Azercosmos visualising satellite transponder bandwidth, channel capacity and service contracts — replacing manual PowerPoint reporting with an LWC + Chart.js UI powered by chained Batch Apex and Custom Metadata orchestration.
• Architected an omnichannel campaign automation solution for Bizim Toptan, building an interactive LWC audience-filtering engine and custom REST API pipelines to dynamically segment customers and dispatch targeted SMS campaigns.
• Developed full-stack Heroku (Node.js/PostgreSQL) and Flutter (Dart) mobile applications integrated with Salesforce via custom Apex REST services — featured on the official Salesforce Developers YouTube channel.
• Developed real-time callout monitoring and telemetry dashboards tracking outbound API dispatch queues, delivery rates and webhook statuses for customer communications.
• Delivered multi-cloud marketing intelligence and analytics integrations using Marketing Cloud Intelligence (Datorama), Data Cloud and Google Analytics.
• Designed enterprise REST APIs and mentored junior developers through architectural design, implementation and clean-code Apex reviews.

• Lightning Web Components
• Batch Apex
• Chart.js
• Heroku
• Flutter
• Data Cloud
• Datorama

Software house.

• Developed a change-tracking and compliance audit-logging system for manufacturing facilities to ensure operational traceability.
• Created an automated PDF-generation tool that streamlined technical document production workflows.
• Built and maintained relational databases, web applications and server infrastructure.

• SQL
• JavaScript
• Web Apps